Facebook is quickly becoming more and more popular on the internet. Facebook is constantly being used by large and small business to promote their products and services. Facebook is an effective marketing tool because it receives a high traffic volume through social bookmarking.
Signing Up for an Account in Facebook
Before you can use Facebook, you must sign up for an account. The email address which you use to sign up for the Facebook account must be valid. If the email address is not valid, you will not be able to receive email confirmation from Facebook. After you have registered for an account, you can login with your username and password. The first thing to do after logging into your Facebook account is to fill in the details in the profile section including profile picture and biography. You should use a professional picture for the profile picture. The picture should show you in a professional attire such as a formal suit. Your head should be in the middle of the photo and not be more to the right or left side. If you don’t have a professional photo, you can ask the photographer to take a picture of you. The profile picture should not be too large. If the profile picture is too large, you can use an image editor to resize it. It only take a few seconds to upload the photo to your profile.
Updating Your Profile in Facebook
After you have uploaded your profile, you should fill in the biography section. The biography is where you can describe your products and services. You should not include a link in the biography. The biography can include a brief account of the company history. However, it must focus on the products and services which you are offering. The biography should have at least 3 – 5 sentences. You can optimize the biography by using low competition keywords. If you don’t know what keywords to use, you can use the keyword suggestion tool to find a suitable keyword. It is recommended that you use Google Adwords Keywords tool to perform the research. It is important that you use low competition keyword. If you optimize your biography with keyword, it will rank in the search engine. People who come across your biography may find that your product is interesting and buy from you. After you have entered the biography, you can include a link to your site. After you have filled in the biography, you should enter the URL to your landing page.
Getting Started in Social Bookmarking in Facebook
After that, you can start social bookmarking on Facebook. Besides promoting your product, you should also post interesting information from another website. If you keep on posting the URL from the same website, people may become suspicious that you are self promotional. To prevent people having this idea, you should also post URL from other website. The URL which you post to your Facebook account should be relevant to your niche. You should not attempt to social bookmark too many posts per day. Since your bookmarks will appear in other profiles, posting too many bookmarks will cause the followers’ profiles to be filled with your posts. Your followers will surely be annoyed when they saw that your posts is all over their profiles. As a result, they will unfollow you. To prevent this from happening, you should social bookmark 1 – 2 posts per day. If you social bookmark too many posts, the moderator can also shut down your account. When social bookmarking at Facebook, make sure the link you include in the post is valid.
Befriend People with Same Interest
In Facebook, you can befriend people that have the same interest with you. When you have a lot of friends in the same niche, you can sell your products to the easily. You can post joke or questionnaire occasionally to make your followers become more familiar with you. People will never buy your products if they are not familiar with you. You can post joke and questionnaire to develop a relationship with your followers. You can use the search box in Facebook to find people that have the same interest with you. For example, if you are a chiropractor, you should type the keyword “body massage”, “back ache” and etc into the search box in Facebook. Once you hit enter, the system will automatically find the profiles that match with the search term. You can visit the profile pages individually to make sure they have the same interest with you. If they don’t have the same interest, there is a high possibility that they won’t purchase your product and services. Therefore, you should never befriend people that have a different interest.
Facebook Fan Page
Facebook allows you to publish article about your product through fan page. You can include several links in the fan page. To attract people to follow you, you can write an interesting article and publish it on the fan page. You should regularly update your fan page so that people will keep coming back to get more information.